Dusting Up on Business
Business Plans: How They Work and Why You Should Build One

Would you trust a homebuilder who operated without blueprints? Sure, they might have years of experience in carpentry, plumbing, and electrical work, but if they were building your house, wouldn't you want them to have planned out construction ahead of time? And wouldn't you demand to see those plans before they started?

Think of a business plan as the blueprint for your cleaning business. Much like architectural plans, your business plan is an important coordinating and goal-defining document that helps you comply with licensing requirements, secure loans and investments, and grow your business.

What Is a Cleaning Services Business Plan?

What Is a Cleaning Services Business Plan?

Business planning requires significant thought about your company's goals and research into your market. The business plan document outlines your work, detailing what your company is and where you intend to go over the next three to five years.

Successful business plans include the following information:

  • An executive summary at the top that concisely explains your mission statement, previous growth, current financial situation, and future plans. This is the first impression your business plan makes, so the executive summary is often the most important part of the document. Most small-business owners prefer to write it last.
  • A company description that explains why your business exists. This explains what do you do, who is your target clientele, and how you meet their needs better than your competitors.
  • Extensive market analysis, which includes the economics of your area, your target market share, how your pricing and margins fit the market, the needs of your customers, etc.
  • Details about your business operations, including an explanation of your management approach, legal and structural organization, ownership profile, product line, intellectual property concerns, and marketing strategy.
  • Thorough financial projections based on your market analysis, company goals, and financial history. This includes balance sheets, expected payroll, cash flow estimates, and capital expenditure plans for the next five years.

No two business plans are alike because no two companies are alike. Your business plan will be a reflection of what your cleaning service is and what you expect it to become. For a more detailed explanation of how to build a successful business plan, see this guide by the US Small Business Administration.

How Your Business Plan Helps Your Cleaning Business Succeed

How Your Business Plan Helps Your Cleaning Business Succeed

Whether your business involves housekeeping, commercial janitorial work, or a specialized service such as carpet steaming, power washing, or cleaning delicate artwork and fixtures, your business plan offers key benefits for your company:

  • Efficiency. Your plan means you know exactly how you're planning to leverage your assets to grow the business or how your market dynamics affect your pricing, marketing, and service offerings. This ensures you're not wasting time and money in aimless pursuits or missing opportunities you didn't know were possible.
  • Management. Getting ownership, management, and employees on the same page creates a sense of purpose and involvement that motivates everyone to work well together.
  • Licensing or certification. If your business is seeking some formalized credential, a business plan proves your professionalism and may even be required by the licensing body.
  • Financing and investment. If a bank or backer is going to give you money, they'll want to be confident you know how to use it. Banks usually require a business plan, as will sophisticated business partners.
  • Bonding and insurance. When seeking small business insurance or attempting to get bonded, your insurer or bonding agency will need extensive information on your company. A business plan is an efficient and compelling way to demonstrate your viability. (For more information on getting bonded, please see our blog post, "How Do Surety Bonds Work for Cleaning Businesses?")

Regardless of your specific cleaning service, you owe it to yourself to make sure you're building your business from a proper blueprint. Your plan gives you the best shot at running a successful business.

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