Dusting Up on Business
How to Get Cleaning Contracts: Attracting and Keeping Customers

A small-business owner is always hustling to find new business and sign new janitorial contracts. Of course, this is easier said than done. Many businesses already have someone cleaning their building, and they can be slow to hire someone new.

So how can you break through to new customers? As a starting point, try these five tips:

  1. Ask for referrals. Talk with your current customers to see if they know anyone who is looking for a new cleaning business. Give them a little incentive to refer your business. Offer a discount on your services when their referral contacts you.
  2. Increase / refocus your advertising. Is your business taking advantage of social media and online advertising? For a primer on advertising in the Internet age, check out our blog post, "Why Your Cleaning Business Needs to Be Online."
  3. Sell more services to existing customers. Is there an opportunity to upsell more cleaning services to your current clients? Ask and see.
  4. Network with related businesses. Say you run a carpet cleaning business. It would be smart to get to know the janitorial companies, window cleaners, and other businesses in your area. Many small-business owners refer clients who need services they can't provide.
  5. Think local. Being active in your community and local groups can help you form connections.

Now that we've covered some basics, let's dive into some other ways to keep your business busy.

How to Keep a Steady Flow of Business

How to Keep a Steady Flow of Business

As the owner of cleaning services company, you know that business can come in fits and starts. One month, you're too busy, running from customer to customer. A few weeks later, business slows to a crawl.

If you sign a long-term cleaning contract with a client, you'll have a steady schedule, but those "cash cow" contracts can be hard come by. If you develop a good relationship with clients, consider offering them a long-term deal on your services. This gives your clients cost certainty, and you'll benefit from the steady work from week to week.

Staying organized is another way to ensure your business has a steady flow of clients. Carefully schedule all your current cleanings and pay attention to current customers. Being organized now means that when business picks up, your operation will be capable of handling new customers.

How to Market a Cleaning Business: Websites, Email, Phone Numbers, Advertising

How to Market a Cleaning Business: Websites, Email, Phone Numbers, Advertising

Some cleaning services business owners focus so much on their work that they forget they need to market the company. Let's face it: as the manager of a business, you have a lot competing for your attention. Between arranging client appointments and managing employees, it's easy to forget about marketing.

But marketing is how you get your name out there, and it's especially important in the digital age. Every day, there are people in your community searching the Web for a cleaning business. If your company doesn't have a professional website and social media presence, you could miss out on new customers.

Here are some marketing tips that can help grow your cleaning business:

  1. Create a website (for tips, read, "Should I Start a Website for My Janitorial Business?").
  2. Get listed for free in local directories (e.g., Yelp, Google My Business, Yahoo! Local Listings).
  3. Have a presence on Facebook and Twitter.
  4. Always list important contact info (e.g., email, phone, website) on your marketing material.
  5. Don't be afraid to think small and advertise in local newspapers and websites.
  6. Be consistent with your company name, logo, design, and colors across all platforms.
  7. Advertise that your company is "bonded" if you have Surety / Contract Bonds that protect your clients (to learn more, read, "Should I Get a Surety Bond?").

Remember that as your business grows, you might need to increase your small business insurance coverage. More revenue means more assets you have to protect, which may require new or updated policies to address your cleaning contract liability and property damage risk.

For more on the cost cleaning services insurance, submit an online insurance application to receive free quotes today.

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