A small-business owner is always hustling to find new business and sign new janitorial contracts. Of course, this is easier said than done. Many businesses already have someone cleaning their building, and they can be slow to hire someone new.
So how can you break through to new customers? As a starting point, try these five tips:
- Ask for referrals. Talk with your current customers to see if they know anyone who is looking for a new cleaning business. Give them a little incentive to refer your business. Offer a discount on your services when their referral contacts you.
- Increase / refocus your advertising. Is your business taking advantage of social media and online advertising? For a primer on advertising in the Internet age, check out our blog post, "Why Your Cleaning Business Needs to Be Online."
- Sell more services to existing customers. Is there an opportunity to upsell more cleaning services to your current clients? Ask and see.
- Network with related businesses. Say you run a carpet cleaning business. It would be smart to get to know the janitorial companies, window cleaners, and other businesses in your area. Many small-business owners refer clients who need services they can't provide.
- Think local. Being active in your community and local groups can help you form connections.
Now that we've covered some basics, let's dive into some other ways to keep your business busy.