Dusting Up on Business
Should I Start a Website for My Janitorial Business?

A website is a vital way for cleaning services businesses to connect with new customers. It allows your business a chance to appear in search results when potential clients look for cleaning businesses in their area.

But for the uninitiated, creating a website can seem like a tall order. Where do you start? Not to worry. In this guide, you'll discover…

  • What your cleaning / janitorial services website should include.
  • How to build a website (and which tools make the process easier).
  • How to improve your website's appeal and visibility.
How Your Website Helps Your Cleaning Business Attract New Customers

How Your Website Helps Your Cleaning Business Attract New Customers

When marketing your cleaning business, it's helpful to think about how things look from your customers' perspective. When a prospective customer sits down at their computer and searches the Internet for a janitorial or building services business, what are they looking for? How will they find your business?

Part of reaching out to new customers is simply providing the information they are looking for. New customers want to know who you are and what your business does. Whether it's on your Facebook page or your website, you should supply your…

  • Business location.
  • Service area.
  • Phone number.
  • Email address.

For more tips about getting your business up and running, check out, "Building a Cleaning Services Business Plan."

How to Build a Website for a Cleaning Business

How to Build a Website for a Cleaning Business

Not every cleaning professional has mastered HTML and other code used to write a website. Thankfully, there are plenty of ways to build a website that don't require expert knowledge in computer code.

You may consider using Squarespace.com, a service that helps small businesses build a website from a template. It even sets up a way for you to receive payments through your site. Squarespace costs money, but there are plenty of free (or low-cost) website-building tools. Sites such as WordPress and TypePad give small-business owners and bloggers the essentials for creating a functional website that looks professional.

Ideally, every business would have a website, but some businesses get by with just having a Facebook page. Though this approach can still boost your visibility, your business has a better chance of appearing in search results when it has an optimized website with regularly updated content.

Tips for Building a Better Cleaning Services Website

Tips for Building a Better Cleaning Services Website

In addition to conveying the basic information about your business, you can improve your website by incorporating these expert tips:

  • Opt for minimalism. When it comes to a website's design, less is more. Don't overwhelm visitors with animations and over-the-top color schemes. Choose a consistent color palette, modest fonts, and photos that convey your company's professionalism.
  • Optimize your copy. You can use Google Analytics to find out what keywords your prospective clients are using to find cleaning businesses online. Use these words in your website's copy so that your website will appear in search results when potential clients look for a cleaning business.
  • Show customers you take your work seriously. If your business is licensed and bonded, make sure you mention that on your website. (To learn more about getting bonded, read, "Should I Get a Surety Bond?")
  • Be consistent with your color, business name, tagline, and logo. Your design elements should be the same on all your marketing materials, including your website and social media pages. In the marketing world, this is called "brand consistency." It helps prospective clients remember your business.
  • Provide customer reviews. If you have customers you've worked with for a long time, ask them to write a few sentences about your cleaning service. Testimonials demonstrate that you have a good relationship with your clients, which strengthens your cleaning business's credibility.

Want more business tips for carpet, window, power washing, and cleaning services businesses? Check out our article, "How to Get Cleaning Contracts: Attracting & Keeping Customers."

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